As a graphic designer and a resident of Prince William County, Virginia, the articles surrounding the new logo controversy have been intriguing to me.
I first read about it in one of our local papers (unfortunately I can’t find an online version to link to). I sort of chuckled. I mean, I don’t like the design, but I also don’t care enough to get too worked up about it. I then followed that up with this article in the Washington Post. Then yesterday (after things must have started to hit the fan over at PWC headquarters…), this article came out. Oops. Guess they should have vetted that a bit more before purchasing new uniforms, letterhead and vehicle decals.
This is the point were I started to become a bit irritated. As a designer, I take the “they got what they paid for” attitude about it. But as a personal/business taxpayer, I’m annoyed that they cheaped out a project (to Michigan no less), then produced a bunch of materials with it that will now end up in the incinerator. What a waste!
It’s also been interesting to see what people on both sides think about the fact that the county spent $750 on the design. My design community friends are all screaming the same thing I am – “they got what they paid for.” But my neighbors and residents of PWC – who admittedly have no experience in working with designers or in advertising/marketing – are crying, “how could the spend so much on JUST a logo?!”
What do you think?