I’m not really one for New Year’s resolutions. But my business fiscal year ends in December, so it is a great time to evaluate the past 12 months and see where I can make improvements in the new year. There is also a dead zone for work in the December 15-January 1 timeframe, so I spent time updating my portfolio and website, and thinking about what “in with the new” means for me and my business.
But let’s start with “out with the old…”
My 2014 Accomplishments and Struggles:
- It was my first year of running the business full time, without any income from other jobs. I was 100% Hitchcock Creative and it was GREAT!
- I said NO. NO to clients who needed everything yesterday. NO to projects that weren’t financially viable. NO to self doubts.
- I said YES. YES to projects out of my comfort zone. YES to professional development. YES to spending money on equipment upgrades. YES to focusing on specific work hours so I could spend more time with the family.
- I struggled with the decision to end a relationship with a pro-bono client. I loved working with them, but with a toddler at home, my other workload increasing, and some other personal matters, I felt I couldn’t give them the attention they deserved. It was a tough decision, but a necessary one.
- I increased my business income by about 40%. This was a huge leap, but also not an unexpected one since I did go from part-time to full-time (and spent 3 months of 2013 on maternity leave).
My Goals for 2015:
- To say NO to wasting time on the internet during work hours. NO to constant breaks during the day to see my daughter downstairs. NO to distractions.
- To say YES to being more productive, more creative, and more attentive. YES to setting a specific work schedule (and sticking to it). YES to getting my taxes done early.
- To increase my overall business income by 5-10% by cutting expenses, using my hours more wisely, and pricing my services more consistently (and raising prices a small amount for the first time in 5 years).
- To answer my emails more quickly. I can’t explain why this is such a weakness for me, but it is. I read a message, process it, and promptly forget to reply. I think my phone is partly to blame – I like reading email on it, but hate responding with my thumbs.
So, we’ll see how I do. Notice that I didn’t put “Blog more” or “Increase my social media presence” on the 2015 list. I’ll talk more about this conscience choice in a future post.